Focusing Up

Balanced is a great little app. I know I’ve plugged it before, but it has to be the best “to-do” productivity management type app out there, well worth the small fee for the unlimited “pro” version. I’ve been using it now for over 3 months and the results are pretty telling. I’ve been annoyingly diligent in entering each task, item, project, or initiative I want to spend time on in the app. I’ve been scheduling my ideal time spent on each app and then checking in each time I actually complete or work on a particular item.

Having taken the time this passed week to do something of a look back, I took advantage of the app’s activity tracking feast urges.  The results have given me real food for thought in considering the paths that lie ahead and real data to benchmark effort to reward ratio of the various things I spend my free time doing.

The first conclusion, I have too many balls in the air and it’s time to focus up. There’s a lot of great interesting projects to work on, but there’s only so much time. Jamming my limited free time with working on too many things has led to a lack of relaxation space, efforts that are too diversified and too diluted, and hence a lack of satisfaction in rarely achieving milestones on schedule or completing something.

Second, what I’ve been focusing my efforts on has been primarily driven by others and unfortunately just isn’t my passion. Some would say, well then why work on it? Well, my answer to that is really, but sadly only, it seemed interesting and like a good idea at the time 🙂

Lastly, What I’m working on today is completely disconnected from where I want to end up in the future.

So in keeping with  those points, It’s with a heavy heart that I’ve decided to shutter my current app businesses and end my participation in a new venture that I had hoped to launch with a pair of good friends; Best of luck to them as they move it forward and drive it forward toward a disruptive launch. The app businesses have, surprisingly without real active management for over a year, continued to sell product and be break even, but the current state is a far cry from what I have in mind when I had excitedly launched the businesses. Shutting them down doesn’t necessarily mean I won’t be back, but it’s the end of this chapter and the end of that work for now.

With my 35th birthday just around the corner, there’s no better time than the present to make sure today’s actions match the goals I’m holding for tomorrow. More on that to come, when the time is right to share.


A right brain Project Engineer by day, developing iOS apps by night.